Partnering with Aggregators
To link youth to jobs, the Government of Haryana has entered into a unique collaborative partnership with cab aggregators, Ola and Uber. The essence of this partnership is that the government and private sector can collectively generate employment under a framework that ensures mutual benefit and no risk. In this case, the government wanted to increase employment while Ola and Uber were looking to expand the market for their services and hire more people. Within one year of the launch of the partnership, more than 55,000 youth in the state had been onboarded by both aggregators. At the same time, Ola and Uber have expanded their services in four districts of Haryana and are starting new services as well. But beyond the numbers, the partnership has also resulted in meaningful policy changes which have improved the ease of doing business for all operators in the market and not just Ola or Uber. Based on the success of this model, the Government has entered into similar partnerships with other aggregators such as Swiggy and Zomato.