Providing push-based agricultural advisory through IVRS calls to all farmers of Odisha
Impact Video
Extension is critical in improving productivity & farmers’ income. Traditional extension has limited potential to create impact. Witness how Krushi Samruddhi Helpline enabled population-scale quality extension.
With a extension worker to farmer ratio of 1:2500, there were several challenges in disseminating critical advisory timely
As a result, farmers of Odisha primarily faced four challenges
0 Lakh +
Farmers onboarded on the Krushi Samruddhi database till-date
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Advisory messages sent to farmers monthly
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Average rating of advisory by farmers (Rating out of 5)
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Reduction in crop loss due to pest incidence or weather calamities
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Increase in profits for farmers from Krushi Samruddhi
This work has been done under KONNECT program with the support of Government of Odisha and Bill & Melinda Gates Foundation.
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Write to us at: outreach@samagragovernance.in
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