Decoding Citizens is a human-centered approach that involves deeply understanding the diverse realities, behaviors, and unmet needs of different citizen groups to design more effective and targeted solutions. It goes beyond a one-size-fits-all mindset by developing citizen archetypes—representative profiles that capture the unique contexts and experiences of various population segments. Through this process, actionable insights are generated to ensure that interventions are grounded in the real-life situations of citizens, ultimately leading to more meaningful and impactful governance outcomes.

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Edition #1

Farmers of Odisha

In our first edition, we focus on Farmers in Odisha, drawing from eight years of work across the ADAPT, KONNECT, and LEAP programs. By exploring the interplay between their traditional practices, responses to climate challenges

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Edition #2

School Teachers of Uttar Pradesh

In the second edition of Decoding Citizens, we spotlight government school teachers of Uttar Pradesh, who are instrumental in delivering foundational learning to over 60 lakh students across the state.

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Edition #3

Women Entrepreneurs of Odisha

In the third edition of Decoding Citizens, we spotlight women entrepreneurs of Odisha, who are one of the primary beneficiaries of the SUBHADRA direct benefit transfer scheme of the state.

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Edition #4

Citizens availing schemes & services of Maharashtra

In the fourth edition of Decoding Citizens, we spotlight beneficiaries across Maharashtra who are accessing various government schemes and services. Their lived experiences offer valuable insights to re-engineer delivery systems.

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Edition #5

Litigants in Kerala

In the fifth edition of Decoding Citizens, we spotlight litigants engaging with the legal system of Kerala. Their lived experiences offer valuable insights to reform the dispute resulution ecosystem of the state.

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