Decoding Citizens is a human-centered approach that involves deeply understanding the diverse realities, behaviors, and unmet needs of different citizen groups to design more effective and targeted solutions. It goes beyond a one-size-fits-all mindset by developing citizen archetypes—representative profiles that capture the unique contexts and experiences of various population segments. Through this process, actionable insights are generated to ensure that interventions are grounded in the real-life situations of citizens, ultimately leading to more meaningful and impactful governance outcomes.

Explore our previous editions!

Edition #1

Farmers of Odisha

In our first edition, we focus on Farmers in Odisha, drawing from eight years of work across the ADAPT, KONNECT, and LEAP programs. By exploring the interplay between their traditional practices, responses to climate challenges

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Edition #2

School Teachers of Uttar Pradesh

In the second edition of Decoding Citizens, we spotlight GovernmentSchool Teachers of Uttar Pradesh, who are instrumental in delivering foundational learning to over 60 lakh students across the state.

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