Digital
India

Kumbh Sah'AI'yak

AI-Powered Assistant for Mahakumbh

Demonstration of a mass-scale use case of AI in the Indian context in the Mahakumbh - the largest human gathering in the world

Why is it important?

India with its population has the potential to be the AI use case capital of the world

India with its population has the potential to be the AI use case capital of the world

Building solutions in the local context & deployed on domestic AI infra, is critical

Building solutions in the local context & deployed on domestic AI infra, is critical

Did you Know?

Maha Kumbh 2025 was attended by 65 Crore+ individuals

The 2025 Mahakumbh in Prayagraj set a record as one of the largest human gatherings, with over 660 million (66 crore) people attending over 45 days.

Program Highlights

Strategic Partnerships

Collaborated with Prayagraj Mela Authority & UPDESCO worked with Bhashini, Krutrim, EkStep, Gupshup, AWS, Reverie

Multilingual Service in Chatbot

Enabled users to converse and utilise the chatbot in 11 languages

Multichannel Access of Chatbot

Developed multichannel service through WhatsApp and a Web App for users to access the chatbot

Comprehensive Use Cases

Rolled out 10 use cases across 3 categories - Information, Navigation and Memory for citizens to access

Impact

Unique users with more than 5 lakh sessions
3L
Unique users with more than 5 lakh sessions
text/voice-based queries with 70% answered successfully
1.32L
text/voice-based queries with 70% answered successfully
success rate on not responding to profane or abusive language
100%
success rate on not responding to profane or abusive language
Countries touched by users
102
Countries touched by users
Our Partners
UPDESCO
UPDESCO
Gates Foundation
Gates Foundation
Bhashini
Bhashini
Krutrim
Krutrim
AWS
AWS
Meta
Meta
Google
Google
Beehyv
Beehyv
Punjab National Bank
Punjab National Bank

Partner with us today!

Write to us at: outreach@samagragovernance.in